Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear...
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What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands...
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In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the...
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A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand...
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What is brand positioning? Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your...
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Is branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of...
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