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  • mietistudio
  • Posted by mietistudio
April 20, 2020

Japanese designer Tokujin Yoshioka has created a quick and easy face shield for healthcare workers fighting Covid-19, which attaches to the wearer's glasses.

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  • mietistudio
  • Posted by mietistudio
March 29, 2020

As people around the world face the realities of self isolation, Ukrainian architect Sergey Makhno predicts how our homes will change once the coronavirus pandemic is over.  ...

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  • mietistudio
  • Posted by mietistudio
March 29, 2020

Slovenian graphic designer Jure Tovrljan has redrawn the logos of brand including the Olympics, Starbucks and Nike to show how the coronavirus has impacted our everyday lives. In the 12-part series Tovrljan has redesigned...

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Airborne response
  • mietistudio
  • Posted by mietistudio
March 29, 2020

Companies the world over are directing their ingenuity at the fight against the coronavirus. Here are the front-runners, from sanitizing robots to a 3D-printed...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

  A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

What is brand positioning?   Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

Is branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of...

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