Japanese designer Tokujin Yoshioka has created a quick and easy face shield for healthcare workers fighting Covid-19, which attaches to the wearer's glasses.
Read MoreAs people around the world face the realities of self isolation, Ukrainian architect Sergey Makhno predicts how our homes will change once the coronavirus pandemic is over. ...
Read MoreSlovenian graphic designer Jure Tovrljan has redrawn the logos of brand including the Olympics, Starbucks and Nike to show how the coronavirus has impacted our everyday lives. In the 12-part series Tovrljan has redesigned...
Read MoreCompanies the world over are directing their ingenuity at the fight against the coronavirus. Here are the front-runners, from sanitizing robots to a 3D-printed...
Read MoreBrand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear...
Read MoreWhat is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands...
Read MoreIn the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the...
Read MoreA clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand...
Read MoreWhat is brand positioning? Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your...
Read MoreIs branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of...
Read More