Burger King Reveals Simplified Logo As part first rebrand in 20 years!
American fast-food restaurant Burger King has rebranded for the first time in 20 years with a revamped logo, packaging and uniforms designed by creative agency Jones Knowles Ritchie. Burger King has carried…
Read More
Brand Naming
Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear…
Read More
Brand Architecture
What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands…
Read More
The Importance of Branding for B2B businesses
In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the…
Read More
Brand Strategy
A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand…
Read More
Brand Positioning
What is brand positioning? Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your…
Read More