Brand Naming
Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear…
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Brand Architecture
What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands…
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The Importance of Branding for B2B businesses
In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the…
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Brand Strategy
A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand…
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Brand Positioning
What is brand positioning? Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your…
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B2B Branding
Is branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of…
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