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Branding

  • mietistudio
  • Posted by mietistudio
March 5, 2020

Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

  A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

What is brand positioning?   Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

Is branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of...

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  • mietistudio
  • Posted by mietistudio
March 5, 2020

    Recently, a young designer asked how to grow in his craft and how to cost his artwork. I would imagine that every...

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  • mietistudio
  • Posted by mietistudio
February 29, 2020

Rebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand is one of their...

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