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Branding

mietistudio
Posted by mietistudio
March 5, 2020

Brand Naming

Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear…

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mietistudio
Posted by mietistudio
March 5, 2020

Brand Architecture

What is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands…

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mietistudio
Posted by mietistudio
March 5, 2020

The Importance of Branding for B2B businesses

In the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the…

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mietistudio
Posted by mietistudio
March 5, 2020

Brand Strategy

  A clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand…

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mietistudio
Posted by mietistudio
March 5, 2020

Brand Positioning

What is brand positioning?   Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your…

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mietistudio
Posted by mietistudio
March 5, 2020

B2B Branding

Is branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of…

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