Brand naming is critical Your brand name often delivers the first impression of your business. People see it on signage and collateral. They hear...
Read MoreWhat is brand architecture? Brand architecture is the way you organise, manage and go to market with your brands. It defines how your brands...
Read MoreIn the past, brand positioning was considered extremely important for B2C businesses, but largely irrelevant for B2B businesses. The majority of views were that: price is the...
Read MoreA clear brand strategy lies at the heart of all successful organisations, guiding everything they do. A brand strategy defines your purpose, brand...
Read MoreWhat is brand positioning? Your brand positioning is the unique, relevant, credible and sustainable position you own in the market. It ensures your...
Read MoreIs branding important for B2B businesses? Historically, branding used to be seen as less relevant and less important for B2B businesses. The views of...
Read MoreRecently, a young designer asked how to grow in his craft and how to cost his artwork. I would imagine that every...
Read MoreRebranding an organisation can be a minefield of potential pitfalls if not undertaken with expertise. For many successful organisations, brand is one of their...
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